It will rally an army of volunteers across the country to clean up their local areas and will include a special clean-up weekend on March 4–6. Adrian Evans, who has been appointed as Campaign Director, ran The Queen’s Diamond Jubilee River Pageant in 2012. With the full backing of Keep Britain Tidy, the campaign already has the support of well-known national organisations with a total membership in excess of 1.5 million, as well as individual ambassadors.

Environment Minister Rory Stewart said: “Her Majesty The Queen is an inspiration to all of us. Her 90th birthday is a unique opportunity for people to come together in celebration of Her Majesty’s long service and dedication to this country. Everyone has a responsibility to keep their community tidy and this campaign provides us with a great chance to protect our wildlife and improve the quality of our streets and public spaces. I hope it will help lead to a lasting legacy of a cleaner, tidier Britain”.

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